There were no entrepreneurs in the building
I joined DECA and it was a genuinely great opportunity — it taught me how to read a case, structure an answer and present under pressure. But a case is a hypothetical. Nobody in the room had actually raised money, hired anyone, or shipped a product that failed and been forced to pivot.
At Forest Hill there were very few chances to learn business from people who had really done it, and almost none to apply the skills for real. If you had never met a founder, founding something was not an option you could picture for yourself.
So in September 2025 Adrian and I wrote a curriculum, recruited an exec team, cold-reached founders and investors, and opened sign-ups. Ten sessions later, over a hundred students had signed up and the club was one of the biggest at the school.
The whole point: show students what a real entrepreneurial journey looks like, then hand them the tools and make them use them.